LA Business: Partners Trust Makes Special Day of Broker Caravan

At least once a week, our entire team of talented real estate professionals gets together to share ideas and psych-up for “Broker Caravan.” Broker caravan is when all of Los Angeles’ available homes are shown on the market in a special weekday open house event, specifically for Realtors.

We have our big weekly meetup an hour before we leave to go “into the field” and visit some of LA’s most beautiful homes, and we call it a “powwow” (please don’t call it a sales meeting).

Here is your sneak peak — a behind-the-scenes look at what occurs at Partners Trust when we get together.

This is just one example — in this case, of me exploring ways that our team can reach out to their communities and provide value to their neighbors via digital media.

I am just one presenter among many; and, in fact, we have many outstanding facilitators at PT.

For example, to check out one of Nick Segal’s charismatic powwows, click here.

In this video below, I discuss “neopolitan ice cream,” and the new trend in transparency in business:

And in this short video below, I share how the dynamic process of social media education works (we always have an interactive class series happening, for students at various levels of expertise):

In this video, I share insights into digital marketing, and when viewers decide that you can be helpful to them — what I call the “moment of truth!” That “moment” often is the cumulative effect of several value-added encounters:

Here I discuss what a brokerage is trying to convey to its neighbors via the ads it chooses to run (in marketing circles, we call that “honing a brand“). In this video, I talk about print advertising in particular:

In this video, I share business strategies for using Facebook strategically and effectively in order to make a positive difference to your “sphere of influence.” I’m a big believer in community reporting, and providing value to our neighbors by giving them an inside view of what’s going on in their communities that they may not yet know about. I believe that in order to be truly helpful to our viewers, we have to give them good information consistently:

If you’re in the mood to share with me what’s on your mind, I’m eager to hear it! Please use the comments section below.

Dane Findley is Marketing Director at Partners Trust Real Estate Brokerage & Acquisitions. He enjoys adding chocolate chips to almost everything, his favorite low-tech productivity tool is a clipboard, and he’s managed to own the same pair of sunglasses for over 4 years. You can connect with Dane on Twitter, via @danenow.

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